Jellyfish began life as a paid search agency. Today, we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from PPC.
As a trusted Google AdWords certified partner, we’ll share our approach and best practice methods used by some of the biggest brands in the industry throughout this comprehensive course.
You’ll learn how to efficiently set up your paid search campaigns and keyword optimisation structure, and how to implement remarketing strategies for search and display. We’ll also cover advanced reporting features so you can use analytics to effectively manage your accounts.
What will I learn?
Upon completion of our online Google AdWords course you'll have gained the skills to:
Fully understand how to create and manage paid search campaigns
Understand and implement relevant user journeys for your audiences
Learn efficient budget management techniques
Create and implement basic and advanced remarketing strategies for search and display
Use advanced reporting features and data to effectively manage your accounts
Why should I take this course?
Our Google AdWords online learning course is aimed at marketers, business owners, or in-house campaign managers who want to learn how to fully manage paid search campaigns.
With no fixed start date, you can complete this course at a time that is convenient to you. The course consists of approximately 36 hours of learning and we recommend about 6 hours of study per week, which can be completed entirely online on the Jellyfish learning platform.
Module 1: The Fundamentals of Paid Search
Introduction to paid search
Module 2: Campaign Structure and Optimisation Best Practices