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Google AdWords Online Course

This self-paced learning course has been designed by leading PPC practitioners to help you master AdWords and will equip you with the skills to effectively manage your paid search activity and campaigns. You can complete the course entirely online on the Jellyfish learning platform and have the flexibility to start and complete the modules at a time that is convenient to you.

Course Length Approx 36 hours
Self-paced learning 6 modules
£399 ex VAT

Google AdWordsOnline6 modules

Jellyfish began life as a paid search agency. Today, we are continuously testing, developing and creating best practices to ensure our clients’ accounts are fully optimised and generate maximum results from PPC.

As a trusted Google AdWords certified partner, we’ll share our approach and best practice methods used by some of the biggest brands in the industry throughout this comprehensive course.

You’ll learn how to efficiently set up your paid search campaigns and keyword optimisation structure, and how to implement remarketing strategies for search and display. We’ll also cover advanced reporting features so you can use analytics to effectively manage your accounts.

What will I learn?
Upon completion of our online Google AdWords course you'll have gained the skills to:
  • Fully understand how to create and manage paid search campaigns
  • Understand and implement relevant user journeys for your audiences
  • Learn efficient budget management techniques
  • Create and implement basic and advanced remarketing strategies for search and display
  • Use advanced reporting features and data to effectively manage your accounts
Why should I take this course?
Our Google AdWords online learning course is aimed at marketers, business owners, or in-house campaign managers who want to learn how to fully manage paid search campaigns.
With no fixed start date, you can complete this course at a time that is convenient to you. The course consists of approximately 36 hours of learning and we recommend about 6 hours of study per week, which can be completed entirely online on the Jellyfish learning platform.
Course Overview
Module 1: The Fundamentals of Paid Search
  • Introduction to paid search
  • Networks
  • Setting goals
  • User journey
Module 2: Campaign Structure and Optimisation Best Practices
  • Campaign structure
  • Choosing keywords
  • Keyword optimisation
  • Negative keywords
Module 3: Ads and Landing Pages
  • Ad copy writing
  • Ad extensions
  • Ad testing
  • Landing pages
Module 4: Budgeting and Advanced Targeting
  • Budgeting
  • Settings
  • Account features and settings
  • Additional campaign types
Module 5: GDN and Remarketing
  • Google Display Network (GDN)
  • Introduction to remarketing
  • Advanced remarketing
  • RLSA
Module 6: Reporting Paid Search and Beyond
  • Reporting
  • Data analysis
  • Analytics within AdWords
  • Course conclusion
Full Course Approx 36 hours £399 ex VAT