Marketing 101 Online Course

This is a fully supported, 5-week online training course delivered by our partners Red & Yellow and includes all the fundamentals and best practices that anyone new to marketing needs to know.

Course length 5 weeks
Start date 5th Jun 2017
Register by 29th May 2017
Moderated course Full course 4 modules
£449 ex VAT

Marketing 101 Online4 modules

This course provides an introduction to marketing and is ideal if you want to learn how to apply fundamental processes, plans and tactics to your marketing efforts.

Powered by the digital experts at Red & Yellow, the Marketing 101 online course will teach you how to analyse your business and its customers from a marketing perspective, create a brand identity, perform market research and set meaningful objectives.

What will I learn?
Upon completion of this online course you'll have gained the skills to:
  • Use key marketing concepts and understand the role marketing plays in business
  • Research your business, brand identity, customers, competitors and environment and apply these lessons to your marketing plan
  • Set meaningful objectives for your marketing efforts
  • How to optimise your campaigns to ensure success
  • Create, implement and optimise a multi-channel marketing plan
Why should I take this course?
This course is aimed at anyone who is new to marketing and want to gain grounding in the industry. It’s also suited if you are in a marketing role and want brush up on the marketing fundamentals and gain a formal marketing qualification or are looking to consolidate your knowledge.
Course Overview
Module 1: What is marketing?
  • Explain and use key marketing terms, concepts and jargon confidently
  • Understand the role that marketing and advertising play in the overall business context
Module 2: The marketing environment
  • Define a brand and the key elements that it consists of
  • Put together a brand identity and brand collateral
Module 3: Marketing principles and objectives
  • Understand and explain the role of a marketing strategy
  • Set SMART, effective objectives and goals for your marketing plan
Module 4: Marketing channels and optimisation
  • Define and discuss a range of marketing channels, both online and offline, and assemble these into a multi-channel plan
  • Implement a step by step marketing plan
Full course 5 weeks £449 ex VAT
Online Learning USPs
Online courses

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

Our Online Platform

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.


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