This course covers the essentials you will need for planning across all digital and offline channels. We will show you how to use a variety of digital tools, tactics and approaches to reach the right people with the right marketing channels.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
What will I learn?
Upon completion of this online course you'll gain the skills to:
Set clear, achievable goals for your marketing efforts
Understand the research, planning and creative aspects of marketing strategy
Create value through content and creative executions
Develop a clear marketing strategy
Constantly iterate, optimise and improve your marketing efforts, using sound insights and data
Why should I take this course?
This course is ideal for current or aspiring marketers who want to gain an in-depth understanding of strategic marketing. The course covers modern marketing tactics that will allow you to promote your brands more effectively online and offline.
Module 1: Introduction to Marketing
Understand and explain key marketing concepts
Understand the importance and purpose of a marketing strategy
Module 2: Strategic Thinking
Identify the many internal and external factors that affect a brand’s marketing strategy
Apply a range of different conceptual approaches to creating your marketing strategy
Module 3: Developing the Strategy
Choose the right mix of marketing channels for your campaign, brand or objective
Use a range of tools and models to assess whether your marketing strategy is succeeding
Module 4: Creative Strategy
Use the power of storytelling to engage audiences
Create value through content and creative executions, endearing your audience and building a strong relationship with them
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
4 modules (1 per week)
4 assignments (1 per week, mix of quizzes and written questions)
1 research project (completed over the duration of the course)
5-7 hours of study per week (including the reading of course notes, further research and assignments)
This Marketing Strategy course will start on the following dates:
Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.
Red & Yellow
All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.
Digital Marketing Online course
Learn how to develop and implement an effective digital marketing strategy for your brand or business.