Powered by the digital experts at Red & Yellow, this Online Advertising course will give you the practical working knowledge you need to promote your business effectively through online advertising and be able to manage and optimise your campaigns.
You’ll learn how to correctly implement best practice principles for PPC and display advertising on desktop and mobile. The course will also cover how to conduct Facebook, YouTube, Google and paid search advertising.
What will I learn?
Upon completion of this online course you'll gain the skills to:
Grow awareness, drive sales, and increase your market reach
Learn how to effectively manage and optimise your own online campaigns
Gain an understanding of pay-per-click and display banners advertising on desktop and mobile
Create and implement social media ads
Develop an online advertising strategy
Why should I take this course?
This course is great for people who are new to online advertising and its concepts. If you’re an Online Advertising Manager, Media Planner, Web Designer or aspiring marketers who wants to learn how to leverage a cost-effective, adjustable form of web advertising to drive or support marketing campaigns then this course is for you.
Module 1: Digital Marketing - Where Does Online Advertising Fit In?
Understand the importance of digital marketing and recognise the different digital marketing tactics
Discuss the differences between earned, owned and paid media
Module 2: Payment Models and Strategy for Desktop and Mobile
Understand how to formulate an online advertising strategy
Explain the business benefits of Google search and display and Facebook advertising campaigns
Module 3: Implementing Google Paid Search Advertising
List the PPC planning process
Set up your own Google Search campaigns
Select and implement relevant ad extensions
Module 4: Implementing Google Display Campaigns
Implement techniques in selecting settings and structuring campaigns
Choose targeting options based on your audience and your objectives
Begin crafting image and rich media ads
Module 5: Implementing Booked Media Advertising
Define your campaign objectives and target audience
Research and select the ideal placements for your ads
Brief media owners and publishers and begin crafting thorough media plans
Module 6: Implementing Paid Social Media Campaigns
Craft Facebook campaigns in line with business objectives and target markets
All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.
OUR ONLINE PLATFORM
Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.
Digital Marketing Online course
Learn how to develop and implement an effective digital marketing strategy for your brand or business.