SEO Foundations Online Course

This is a fully supported, 7-week online training course delivered by our partners Red & Yellow and will equip you with the practical skills to ensure the products or services offered on your website are easily searchable online.

Course length 7 weeks
Start date 5th Jun 2017
Register by 29th May 2017
Moderated course Full course 6 modules
£539 ex VAT

SEO FoundationsOnline6 modules

Visibility in the top search results can have a dramatic impact on site traffic, sales and brand awareness. From learning the fundamentals of SEO and site audits to link building for SEO, this course will teach you the skills that are essential for operating into today’s changing search landscape.

Powered by the digital experts at Red & Yellow, on the SEO Foundations and Applications online course you will learn how to complete a full SEO site audit, perform keyword research and analysis and learn how to develop an effective SEO strategy for your business as well as optimise for mobile.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Understand the role of SEO and search in an effective digital marketing strategy
  • Structure your website in order to make it accessible to search engines
  • Be able to effectively optimise your website for local search
  • Understand the importance of backlinking and acquiring relevant SEO assets for your website
  • Craft and implement an SEO strategy to get your website to rank well in search
Why should I take this course?
This course is aimed at current or aspiring web copywriters, content managers, web developers, bloggers or entrepreneurs who are looking to learn how to increase traffic and sales, through effective SEO techniques and best-practice principles.
Course Overview
Module 1: Introduction to Search and SEO
  • The crucial role of search engine optimisation in effective digital marketing strategies
  • The mechanics of search, and the approaches used in tackling the dynamic field of SEO
Module 2: Making your site accessible to Search Engines
  • Site navigation, sitemaps, instructions for crawlers, and multiple domain usage
  • How to diagnose any problems that may arise when ensuring a website is properly indexed
Module 3: Keywords and Content
  • How to conduct effective keyword research and planning
  • How to ensure content is correctly optimised for search engines
Module 4: Advanced Content Optimisation Strategies
  • The special blend of science and art needed for advanced content optimisation
  • How to effectively enhance rich media, such as video and images, for the web
Module 5: Building Links (Authority and Relevance)
  • How to craft an effective link-building campaign
  • Best practice and internal standards for ethical link building
Module 6: Managing SEO
  • How to accurately and quickly measure your SEO efforts
  • Emerging trends within the search industry
Full course 7 weeks £539 ex VAT
Online Learning USPs
Online courses

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.

Our Online Platform

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.


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