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Social Media Online Course

This is a fully supported, 8-week online training course delivered by our partners Red & Yellow. You will learn how social media can work for your business and how to promote your brand more effectively online.

Course length 8 weeks
Start date 2nd Oct 2017
Register by 28th Sep 2017
Moderated course Full course 8 modules
£839 ex VAT

Social MediaOnline8 modules

This course will give you a professional understanding of social media marketing tactics, strategies and global best-practice principles. We will show you how to get to grips with social media by getting hands on with the tools you need to maximise your social media efforts.

Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.

What will I learn?
Upon completion of this online course you'll gain the skills to:
  • Create a social media strategy
  • Understand the main principles of social media by getting hands on with a range of tools; Facebook for networking, blogs for content marketing, Twitter for news and more
  • Create and develop content that drives engagement and action
  • Leverage paid media to reach a targeted audience
  • Measure and report on campaigns, user engagement, and objectives.
Why should I take this course?
This course is ideal for digital marketers, Brand Managers, PR executives or content marketers who want to gain a professional understanding of social media marketing and are looking to increase brand awareness, sales and conversions through social media marketing techniques.
Course Overview
Module 1: Social Media and You
  • Explain how social media integrates with other channels and paid, earned and owned media
  • Justify the need for social media in any business and how to demonstrate ROI
  • Choose from a range of business objectives to pursue using social media
Module 2: Strategy and Planning
  • Set clear, SMART marketing objectives
  • Select platforms based on audience and brand needs
  • Optimise brand presence on major social media platforms
Module 3: Implementation: Content
  • Develop a content marketing plan
  • Create optimised content for major social media platforms.
Module 4: Paid Advertising on Social Media
  • Explain the objectives, ad types, and targeting options available on major social media platforms
  • Place your adverts on social media
Module 5: Implementation: Community Relationship Management
  • Create a community management strategy
  • Conduct reputation management strategies
  • Set up social media for customer service
Module 6: Reporting and Analytics
  • Draw on different methods of calculating social media ROI
  • Track, measure and optimise social media performance
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
  • 6 modules (1 per week)
  • 6 assignments (1 per week, mix of quizzes and written questions)
  • 1 research project (completed over the duration of the course)
  • 5-7 hours of study per week (including reading the course notes, further research and assignments)
Upcoming courses
This Social Media course will start on the following dates:
  • 2nd Oct 2017
Full course 8 weeks £839 ex VAT
Online Learning USPs

Flexible Learning

Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.

Red & Yellow

All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.
ONLINE LEARNING

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