This course will give you a professional understanding of social media marketing tactics, strategies and global best-practice principles. We will show you how to get to grips with social media by getting hands on with the tools you need to maximise your social media efforts.
Designed with busy professionals in mind, this course provides the freedom to learn independently, but with full support. You will benefit from weekly chat sessions, a dedicated Course Coordinator and an expert Knowledge Officer just an email or phone call away.
What will I learn?
Upon completion of this online course you'll gain the skills to:
Create a social media strategy
Understand the main principles of social media by getting hands on with a range of tools; Facebook for networking, blogs for content marketing, Twitter for news and more
Create and develop content that drives engagement and action
Leverage paid media to reach a targeted audience
Measure and report on campaigns, user engagement, and objectives.
Why should I take this course?
This course is ideal for digital marketers, Brand Managers, PR executives or content marketers who want to gain a professional understanding of social media marketing and are looking to increase brand awareness, sales and conversions through social media marketing techniques.
Module 1: Social Media and You
Explain how social media integrates with other channels and paid, earned and owned media
Justify the need for social media in any business and how to demonstrate ROI
Choose from a range of business objectives to pursue using social media
Module 2: Strategy and Planning
Set clear, SMART marketing objectives
Select platforms based on audience and brand needs
Optimise brand presence on major social media platforms
Module 3: Implementation: Content
Develop a content marketing plan
Create optimised content for major social media platforms.
Module 4: Paid Advertising on Social Media
Explain the objectives, ad types, and targeting options available on major social media platforms
Place your adverts on social media
Module 5: Implementation: Community Relationship Management
Create a community management strategy
Conduct reputation management strategies
Set up social media for customer service
Module 6: Reporting and Analytics
Draw on different methods of calculating social media ROI
Track, measure and optimise social media performance
How the course works
The course is completely entirely online on the Red & Yellow learning platform. The course involves:
6 modules (1 per week)
6 assignments (1 per week, mix of quizzes and written questions)
1 research project (completed over the duration of the course)
5-7 hours of study per week (including reading the course notes, further research and assignments)
This Social Media course will start on the following dates:
Access the course content from anywhere in the world and participate in live chat sessions, forums and discussions. All assignments are designed to give you skills that you can immediately apply in the workplace.
Red & Yellow
All of the online courses delivered by our partner Red & Yellow offer part-time flexibility and are fully supported by a course coordinator, so you can focus on what matters – the learning.
Digital Marketing Online course
Learn how to develop and implement an effective digital marketing strategy for your brand or business.