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Digital Marketing in Sport


Do you want to know how to apply digital marketing techniques to sport? We’ve partnered with Sport Calling to provide a course ideal if you are using sport as a marketing tool.

Call our Sales team today 0808 252 4704

Digital is the hot topic in sport and therefore how to use it effectively and capitalise on opportunities is an absolute must.

In partnership with Sport Calling, the industry leader in sports business, we have created a one-day workshop that will give you insight into digital marketing techniques such as content marketing, social media and analytics – all delivered through a sport lens.

We’ll also talk about the change in fan consumption behaviour, growth of second screen, official vs unofficial, digital marketing vs sponsorship and the sports rights landscape. We know what works and we want to share our expertise with you.

Our private training sessions are ideal if you have a team you want to bring up to speed in digital marketing.

Please call our Sales team for further details.

Digital Marketing in SportPrivateClassroom Course

This course consists of workshops led by Sport Calling and our own in-house digital experts, which will help you gain a sound understanding of sport business and how to develop a digital sports marketing strategy.

By the end of the day you'll know what channels to use to achieve your business goals and will feel confident in applying the skills learnt to your digital marketing plan.

What will I learn?
Upon completion of this course you'll have gained the skills to:
  • Be confident in understanding the modern sports marketing landscape
  • Understand digital marketing and it’s disruption of the traditional marketing mix in sport
  • Appreciate and act upon fan/consumer behaviour to your advantage
  • Set clear objectives for the different digital marketing channels
  • Identify potential future opportunities in sports digital marketing
Why should I take this course?
This workshop is ideal if you’re responsible for managing marketing and communication strategies and want to gain a deeper understanding of how to effectively engage with sports audiences. Similarly, for anyone who is looking to grow their understanding of digital marketing – through a sports lens.
Course Overview
Digital Marketing in Sport
  • Introduction to Sports Marketing
  • The sports rights landscape
  • Rights holders and brand engagement
  • Growth in second screen
Fan/Consumer behaviour
  • Change in consumption patterns
  • Engaging with audiences
  • Official vs Unofficial association
  • Opportunities and options for marketers
Content Marketing
  • Content marketing planning and strategy
  • Types of digital content
  • Conducting topic research
  • Creating engaging content for digital platforms
Social Media
  • The Zero Moment of Truth
  • Social Media objectives
  • Social Media Channels
  • Social Media marketing techniques
Analytics
  • Introduction to Google Analytics
  • Measuring your campaigns
  • Tagging marketing activity
  • Introduction to the Google Analytics reporting interface
  • Overview of other tools
The Future
  • Future trends in digital marketing in sport
  • Q&A