Do you want to know how to apply digital marketing techniques to sport? We’ve partnered with Sport Calling to provide a course ideal if you are using sport as a marketing tool.
Call our Sales team today 0808 252 4704
Digital is the hot topic in sport and therefore how to use it effectively and capitalise on opportunities is an absolute must.
In partnership with Sport Calling, the industry leader in sports business, we have created a one-day workshop that will give you insight into digital marketing techniques such as content marketing, social media and analytics – all delivered through a sport lens.
We’ll also talk about the change in fan consumption behaviour, growth of second screen, official vs unofficial, digital marketing vs sponsorship and the sports rights landscape. We know what works and we want to share our expertise with you.
Our private training sessions are ideal if you have a team you want to bring up to speed in digital marketing.
Please call our Sales team for further details.
Digital Marketing in SportPrivateClassroom Course
This course consists of workshops led by Sport Calling and our own in-house digital experts, which will help you gain a sound understanding of sport business and how to develop a digital sports marketing strategy.
By the end of the day you'll know what channels to use to achieve your business goals and will feel confident in applying the skills learnt to your digital marketing plan.
What will I learn?
Upon completion of this course you'll have gained the skills to:
Be confident in understanding the modern sports marketing landscape
Understand digital marketing and it’s disruption of the traditional marketing mix in sport
Appreciate and act upon fan/consumer behaviour to your advantage
Set clear objectives for the different digital marketing channels
Identify potential future opportunities in sports digital marketing
Why should I take this course?
This workshop is ideal if you’re responsible for managing marketing and communication strategies and want to gain a deeper understanding of how to effectively engage with sports audiences. Similarly, for anyone who is looking to grow their understanding of digital marketing – through a sports lens.
Digital Marketing in Sport
Introduction to Sports Marketing
The sports rights landscape
Rights holders and brand engagement
Growth in second screen
Change in consumption patterns
Engaging with audiences
Official vs Unofficial association
Opportunities and options for marketers
Content marketing planning and strategy
Types of digital content
Conducting topic research
Creating engaging content for digital platforms
The Zero Moment of Truth
Social Media objectives
Social Media Channels
Social Media marketing techniques
Introduction to Google Analytics
Measuring your campaigns
Tagging marketing activity
Introduction to the Google Analytics reporting interface