Need help training your team to be able to setup, manage and optimise DoubleClick campaigns? Our classroom-based training will help you grow DoubleClick expertise within your team.
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Are you currently using or considering the DoubleClick Digital Marketing (DDM) technology stack and want to get a better understanding of what it can do for your business?
This hands-on, two-day course will take you from the platform basics right through to advanced, practitioner tips and is delivered with a commercial context – ie. using real client case studies and success stories.
DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager (DCM), DoubleClick Search (DS), DoubleClick Studio and DoubleClick Rich Media (DRM) make up the DDM technology stack – enabling you to plan, execute, optimise and deliver creative solutions for your programmatic campaigns on search and display. In this course we cover the full technology stack, with approximately 20% of the course content in-platform, meaning you will receive hands-on advice you can apply straight away.
The course is run by experienced professionals who will help you understand from both a technical and a strategic point of view how your organisation can get the most out of the stack.
DoubleClick Digital MarketingPrivateClassroom Course
Programmatic is changing the face of display advertising. The ascent of programmatic buying and real-time bidding has revolutionised the buying and targeting processes and when technology is integrated, it allows truly integrated cross-channel campaign delivery.
As well as learning how to get the most out of the DDM stack, we will take you through the integrations with Analytics 360 (GA Premium).
At the end of the two-day course, you should feel confident with how to use each of the above products and how they can be used in combination to create engaging, high performing campaigns.
What will I learn?
Upon completion of this course you'll have gained the skills to:
Understand the latest in programmatic, real time buying technology, and the positioning of DoubleClick in the martech industry
Create accounts and tags in accordance with best practices for set-up / configuration
Create and report on your targeted, brand-safe remarketing and prospecting DBM campaigns
Appreciate which creative formats are available to you
Understand how you can track the performance of your DoubleClick campaigns and attribute conversions within your wider marketing mix
Why should I take this course?
Jellyfish has partnered with Google to develop a core DoubleClick training curriculum so you can be confident that the course covers the most up to date and relevant content, delivered according to Google's own training best practices.
This course has been designed to give new and intermediate users of DoubleClick technology the opportunity to gain practical knowledge in what this system can really offer.
To get the most out of this course, you should have access to your company’s DoubleClick accounts. If you do not have a suitable account to use you can view ours for the day.
On day one we'll cover:
Introduction and overview to the DoubleClick technologies
The history of the industry’s development
DoubleClick’s solution and the role each product plays
Key features and differentiators from competitors
How the DDM and GA 360 Suite integrate
DoubleClick Bid Manager
The role of programmatic and associated technologies
Buying media programmatically
Targeting available to DBM
The joy of audience lists, including Analytics 360 audiences
Measurement and reporting
On day two we'll cover:
DoubleClick Campaign Manager
Ad Serving's role within digital advertising
Reporting functionality and data extraction
Campaign setup and structure
Tags, pixels and planning
Reporting and attribution capabilities
Setup and basics
How to manage campaigns
How to optimise bids
How to measure results
Rich media functionality for creatives
We offer eight additional add-on modules on Google products that integrate with the DoubleClick Digital Marketing stack - of which you can select up to two. These are as follows: