SEO courses


Want to learn how to propel your website up the search listings? Our SEO training courses will deliver the knowledge you need to improve your performance from organic search.

£499
ex VAT

With every brand fighting to get to the top of Google's rankings, understanding Search Engine Optimisation has become increasingly vital.

Led by one of our expert SEO team, we’ll teach you the practical skills and tips you’ll be able to use every day. Our standard course provides you with an excellent foundation for understanding exactly what SEO is, how it works, and most importantly, how to make it work for you.

On our advanced course you can take your SEO knowledge to the next level by gaining a deeper insight into the world of technical SEO with exposure to a wide range of techniques and approaches you can use commercially.

If you’re looking for an online option we offer two fully moderated online training courses delivered by our partners Red & Yellow.

Our SEO courses are available at our training centre in The Shard in London, Reigate or Brighton.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in SEO.

SEOStandard1 day Classroom Course

We’ll teach you how to run a successful SEO campaign and identify quick wins to succeed in achieving your longer term goals.

By the end of the day you’ll have gained invaluable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.

What will I learn?
By the end of our Standard course you’ll have gained the skills to:
  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google updates
  • Undertake the keyword research and competitor analysis necessary to initiate your campaign
  • Understand the fundamentals of onsite optimisation and best practice around website content
  • Recognise the importance of Outreach and Off-site optimisation
Why should I take this course?
This course has been designed for professionals looking to gain an initial understanding of SEO.  Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Typical KPIs & benchmarking
Research phase
  • Keyword research
  • Landscape and competitor analysis
Strategy phase
  • Creating a strategy
Onsite phase
  • Technical considerations/ audits
  • On-site optimisation essentials
  • URL structures
  • Writing content for your website
  • Page titles
  • Meta descriptions
  • H-tagging
  • Duplicate content issues
  • Internal linking policies
  • Importance of site maps/information architecture
  • Image naming conventions, alt and title tagging
Offsite phase
  • Off-site optimisation
  • Link building and online PR
Review phase
  • Goal reviewing and activity amending
Full Day£499 ex VAT
Upcoming CoursesView all
Wed | Mar 08 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Mar 20 | 1 day
SEO Standard
Brighton
£499 +VAT
Thu | Mar 30 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | Apr 05 | 1 day
SEO Standard
Brighton
£499 +VAT
Wed | Apr 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | Apr 27 | 1 day
SEO Standard
The Shard, London
£499 +VAT

SEOAdvanced1 day Classroom Course

In the advanced course, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why.

We’ll teach you best practice ways to analyse and assess what you should be doing with your SEO campaigns, identify the tactics and strategies already being used by your competitors, and empower you to take the appropriate steps to meet these new challenges.

What will I learn?
By the end of our Advanced course you’ll have gained the skills to:
  • Understand advanced technical SEO techniques
  • Develop a working knowledge of the tools used within SEO
  • Optimise your site for local and international search and fix common e-commerce issues
  • Recognise the importance of managing your online brand to increase market share
  • Take the appropriate steps to meet these new challenges
Why should I take this course?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.
Course Overview
Introduction to advanced SEO
  • Key Google algorithm updates
  • The importance of topic relevance and matching search intent
  • User experience and SEO
Advanced technical SEO
  • Hreflang
  • Schema
  • Structured data mark-up
  • Canonicalization
  • Pagination
  • Re-direct chains
  • Other typical e-commerce issues
  • Code bloat
Foundation link-building
  • No-follow vs followed links
  • Brand mentions and citations
Local SEO strategies
  • Local citations
  • Local links
Penalties
  • Panda
  • Penguin
  • Disavow file
  • Jellyfish Penalty Hub
  • Reviews (feefo etc)
  • Introduction to content marketing
Full Day£499 ex VAT
Upcoming CoursesView all
Thu | Mar 09 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Mar 21 | 1 day
SEO Advanced
Brighton
£499 +VAT
Fri | Mar 31 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Thu | Apr 06 | 1 day
SEO Advanced
Brighton
£499 +VAT
Thu | Apr 13 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Fri | Apr 28 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Our facilities
TRAINERS

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

FACILITIES

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Our Facilities
FOOD & DRINK

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Tailored to You

Are you looking for a Private course?

See Private courses