SEO courses

Want to learn how to propel your website up the search listings? Our SEO training courses will deliver the knowledge you need to improve your performance from organic search.

ex VAT

With every brand fighting to get to the top of Google's rankings, understanding Search Engine Optimisation has become increasingly vital.

Led by one of our expert SEO team, we’ll teach you the practical skills and tips you’ll be able to use every day. Our standard course provides you with an excellent foundation for understanding exactly what SEO is, how it works, and most importantly, how to make it work for you.

On our advanced course you can take your SEO knowledge to the next level by gaining a deeper insight into the world of technical SEO with exposure to a wide range of techniques and approaches you can use commercially.

If you’re looking for an online option we offer two fully moderated online training courses delivered by our partners Red & Yellow.

Our SEO courses are available at our training centre in The Shard in London, Reigate or Brighton.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in SEO.

SEOStandard1 day Classroom Course

We’ll teach you how to run a successful SEO campaign and identify quick wins to succeed in achieving your longer term goals.

By the end of the day you’ll have gained invaluable SEO knowledge you can apply to your own websites and campaigns to propel you up the listings.

What will I learn?
By the end of our standard course you’ll have gained the skills to:
  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google updates
  • Undertake the keyword research and competitor analysis necessary to initiate your campaign
  • Understand the fundamentals of onsite optimisation and best practice around website content
  • Recognise the importance of link building and off-site optimisation
Why should I take this course?
This course has been designed for professionals looking to gain an initial understanding of SEO. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • How search engines work and key ranking factors
  • Typical KPIs and benchmarking
Research phase
  • Keyword research
  • Landscape and competitor analysis
Strategy phase
  • Creating a strategy
Onsite phase
  • Technical SEO fundamentals
  • Information architecture and navigation
  • URL structures
  • Page titles
  • Meta descriptions
  • H-tags
  • Writing SEO friendly content for your website
  • Duplicate content issues
  • UX and page design considerations
  • Internal linking policies
  • Image naming conventions, alt and title tagging
Off-site phase
  • Off-site optimisation
  • Link building and online PR
Review phase
  • Goal reviewing and activity amending
Full Day£499 ex VAT
Upcoming CoursesView all
Mon | Feb 06 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Feb 13 | 1 day
SEO Standard
£499 +VAT
Wed | Mar 08 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Mar 20 | 1 day
SEO Standard
£499 +VAT

SEOAdvanced1 day Classroom Course

In the advanced course, we delve deeper into the technology and psychology of SEO to see what works, what doesn’t, and why.

We’ll teach you best practice ways to analyse and assess what you should be doing with your SEO campaigns, identify the tactics and strategies already being used by your competitors, and empower you to take the appropriate steps to meet these new challenges.

What will I learn?
By the end of our advanced course you’ll have gained the skills to:
  • Understand advanced technical SEO techniques
  • Develop a working knowledge of the tools used within SEO
  • Optimise your site for local and international search and fix common e-commerce issues
  • Recognise the importance of managing your online brand to increase market share
  • Take the appropriate steps to meet these new challenges
Why should I take this course?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.
Course Overview
Introduction to advanced SEO
  • Key Google algorithm updates
  • The importance of topic relevance and matching search intent
  • User experience and SEO
Advanced technical SEO
  • Controlling crawling and indexation
  • Handling crawl errors and redirects
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Canonicalisation
  • Pagination
  • Other typical e-commerce issues
  • Code bloat
Foundation link-building
  • No-follow vs followed links
  • Brand mentions and citations
Local SEO strategies
  • Local citations
  • Local links
  • On page factors for local SEO
  • Panda
  • Penguin
  • Disavow file
  • Jellyfish Penalty Hub
  • Reviews (feefo etc)
  • Brand search and reputation management
  • Introduction to content marketing
Full Day£499 ex VAT
Upcoming CoursesView all
Tue | Feb 07 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Feb 14 | 1 day
SEO Advanced
£499 +VAT
Thu | Mar 09 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Mar 21 | 1 day
SEO Advanced
£499 +VAT
Our facilities

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Our Facilities

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

Tailored to You

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