SEO

SEO

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

£499
ex VAT

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our expert trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our SEO courses are available at our training centre in The Shard, London, Manchester or Reigate.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in SEO.

Why Jellyfish?

Hear about what our SEO courses cover in more detail.
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SEOStandard1 day Classroom Course

Learn to run a successful SEO campaign and identify quick wins that will help your site to rank higher and increase your traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.

What will I learn?
By the end of our Standard course you’ll be able to:
  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google algorithm changes
  • Explain the impact of local and personalised search on Google
  • Undertake keyword research and analyse competitor websites
  • Understand SEO considerations for servers and web hosting
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Why should I take this course?
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research for SEO
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Onsite SEO
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
Local SEO
  • Google My Business basics
  • Local citations
  • On-page considerations
  • Avoiding duplicate content
Offsite SEO
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Follow and no-follow backlinks
  • Link earning techniques
Upcoming CoursesView all
Thu | May 10 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | Jun 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Jul 2 | 1 day
SEO Standard
Manchester
£499 +VAT
Thu | Jul 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | Aug 14 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | Sep 13 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Oct 1 | 1 day
SEO Standard
Manchester
£499 +VAT
Thu | Oct 11 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | Nov 8 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | Dec 11 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Jan 7 | 1 day
SEO Standard
Manchester
£499 +VAT
Tue | Jan 15 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | Feb 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | Mar 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT

SEOAdvanced1 day Classroom Course

Do you know your Panda from your Penguin, your canonical tags from your hreflang, or your structured data from your open graph tags? Take your technical SEO to the next level with our Advanced course.

In the advanced course, we delve deeper into Google algorithms, technical SEO considerations and best practice for both desktop and mobile optimisation. You'll also begin to explore the specifics of local SEO, international targeting and the role of content marketing in building inbound traffic. 

What will I learn?
By the end of our Advanced course you’ll have learned:
  • The impact of key Google algorithm updates
  • How to target key features in the Google SERPs such as rich snippets
  • Advanced technical SEO techniques and strategies
  • How to optimise your site for local and international search and fix common e-commerce issues
  • Factors impacting mobile SEO and page speed
  • Develop a working knowledge of the tools used within SEO
  • The role of content marketing within search engine optimisation
  • How to take the appropriate steps to meet these new challenges
Why should I take this course?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.
Course Overview
Introduction to advanced SEO
  • Key Google algorithm updates
  • Developing content to meet user intent
  • Developing topical relevancy for SEO
Advanced technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Typical e-commerce issues
  • Improving page speed and mobile
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Open graph tags and twitter cards
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
Introduction to Content Marketing
  • What is Content Marketing
  • Content Marketing inspiration
  • 10 Steps to Content Marketing success
Full Day£499ex VAT
Upcoming CoursesView all
Fri | May 11 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | Jun 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | Jul 3 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Fri | Jul 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | Aug 15 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Fri | Sep 14 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | Oct 2 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Fri | Oct 12 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Fri | Nov 9 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | Dec 12 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | Jan 8 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Wed | Jan 16 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | Feb 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | Mar 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Our facilities
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Manchester and Reigate.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.