SEO courses

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

ex VAT

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our expert trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our SEO courses are available at our training centre in The Shard, London or Reigate. 

We also offer private training courses which are ideal if you have a team you want to bring up to speed in SEO.

Why Jellyfish?

Hear about what our SEO courses cover in more detail.
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SEOStandard1 day Classroom Course

Learn to run a successful SEO campaign and identify quick wins that will help your site to rank higher and increase your traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.

What will I learn?
By the end of our Standard course you’ll be able to:
  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google algorithm changes
  • Explain the impact of local and personalised search on Google
  • Undertake keyword research and analyse competitor websites
  • Understand SEO considerations for servers and web hosting
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Why should I take this course?
This course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice.  Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research phase
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Strategy phase
  • Creating an SEO strategy
Onsite phase
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
  • Duplicate content issues
Offsite phase
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
Review phase
  • Goal reviewing and activity amending
Full Day£499 ex VAT
Upcoming CoursesView all
Mon | Jan 08 | 1 day
SEO Standard
£499 +VAT
Mon | Jan 15 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Jan 29 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Feb 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | Feb 26 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | Mar 08 | 1 day
SEO Standard
£499 +VAT

SEOAdvanced1 day Classroom Course

Do you know your Panda from your Penguin, your canonical tags from your hreflang, or your structured data from your open graph tags? Take your technical SEO to the next level with our Advanced course.

In the advanced course, we delve deeper into Google algorithms, technical SEO considerations and best practice for both desktop and mobile optimisation. You'll also begin to explore the specifics of local SEO, international targeting and the role of content marketing in building inbound traffic. 

What will I learn?
By the end of our Advanced course you’ll have learned:
  • The impact of key Google algorithm updates
  • How to target key features in the Google SERPs such as rich snippets
  • Advanced technical SEO techniques and strategies
  • How to optimise your site for local and international search and fix common e-commerce issues
  • Factors impacting mobile SEO and page speed
  • Develop a working knowledge of the tools used within SEO
  • The role of content marketing within search engine optimisation
  • How to take the appropriate steps to meet these new challenges
Why should I take this course?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques.
Course Overview
Introduction to advanced SEO
  • Key Google algorithm updates
  • The importance of topic relevance and matching search intent
  • User experience and SEO
Advanced technical SEO
  • Crawling and indexation
  • Crawl errors and redirects
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Open graph tags and twitter cards
  • Canonicalisation
  • Dealing with pagination
  • Typical e-commerce issues
  • Improving page speed and mobile
  • Mobile site optimisation
Foundation link-building
  • No-follow vs followed links
  • Brand mentions and citations
Local SEO strategies
  • Google My Business
  • Local citations and link building
  • Optimising your pages for local search
  • Panda
  • Penguin
  • Disavow file
  • Jellyfish Penalty Hub
  • Reviews (feefo etc)
Full Day£499 ex VAT
Upcoming CoursesView all
Tue | Dec 12 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Jan 09 | 1 day
SEO Advanced
£499 +VAT
Tue | Jan 16 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Jan 30 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Feb 13 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Tue | Feb 27 | 1 day
SEO Advanced
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.


Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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