SEO

SEO

Want to learn how to boost your rankings on Google? Our SEO training courses will deliver the knowledge you need to increase your inbound traffic from search engines.

£499
ex VAT

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our courses are available at our training centre in The Shard - London, or Manchester and are both CPD approved.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in SEO. If you are a local, or multi-locational business you may also want to check out our Local SEO course.

Why Jellyfish?

Hear about what our SEO courses cover in more detail.
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SEOStandard1 day Classroom Course

Learn to run a successful SEO campaign and identify quick wins that will help your site to rank higher and increase your traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of SEO fundamentals including technical considerations, page optimisation and link building. The course is ideal for beginners, or those looking to brush up on their skills and keep the right side of the latest Google webmaster guidelines.

What will I learn?
By the end of our Standard course you’ll be able to:
  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Understand SEO considerations for servers and web hosting
  • Understand the fundamentals of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Why should I take this course?
This course is accredited by CPD and has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. By attending this course it will contribute to 7 hours of your CPD learning hours.
Course Overview
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research for SEO
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Onsite SEO
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
Offsite SEO
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Link earning techniques
Upcoming CoursesView all
Mon | January 7 | 1 day
SEO Standard
Manchester
£499 +VAT
Tue | January 15 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | January 28 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | February 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | February 25 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Tue | March 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Fri | March 29 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | April 1 | 1 day
SEO Standard
Manchester
£499 +VAT
Wed | April 10 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | April 29 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | May 15 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | May 29 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | June 13 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Fri | June 28 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | July 1 | 1 day
SEO Standard
Manchester
£499 +VAT
Wed | July 10 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | July 25 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | August 12 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | August 28 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | September 11 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | September 25 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | October 2 | 1 day
SEO Standard
Manchester
£499 +VAT
Wed | October 9 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | October 24 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | November 11 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Thu | November 28 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | December 9 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | December 16 | 1 day
SEO Standard
Manchester
£499 +VAT
Mon | January 13 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | January 29 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | February 10 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | February 19 | 1 day
SEO Standard
Manchester
£499 +VAT
Wed | February 26 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Wed | March 11 | 1 day
SEO Standard
The Shard, London
£499 +VAT
Mon | March 30 | 1 day
SEO Standard
The Shard, London
£499 +VAT

SEOAdvanced1 day Classroom Course

Do you know your Panda from your Penguin, your canonical tags from your hreflang, or your structured data from your open graph tags? Take your technical SEO to the next level with our Advanced course.

In the advanced course, we delve deeper into Google algorithms, technical SEO considerations and best practice for both desktop and mobile optimisation. You'll also begin to explore the specifics of local SEO, international targeting and the role of content marketing in building inbound traffic. 

What will I learn?
By the end of our Advanced course you’ll have learned:
  • The latest key Google algorithm updates and their impacts
  • How to improve the crawling and indexation of your web content
  • Factors impacting mobile SEO and page speed
  • SEO considerations for websites targeting multiple international markets
  • How to implement structured data (schema markup) on your site
  • Advanced considerations for on-site content
  • How to take the appropriate steps to meet these new challenges
Why should I take this course?
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques. The Advanced course is also accredited by CPD and will contribute to 7 hours of your CPD learning hours.
Course Overview
Introduction to advanced SEO
  • What's new in SEO
  • Recent Google algorithm updates
Advanced technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Typical e-commerce issues
  • Tackling page speed issues
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Advanced content considerations for SEO
Full Day£499ex VAT
Upcoming CoursesView all
Tue | January 8 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Wed | January 16 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | February 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Wed | March 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | April 2 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Thu | April 11 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Thu | May 16 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Fri | June 14 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | July 2 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Thu | July 11 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | August 13 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Thu | September 12 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Thu | October 3 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Thu | October 10 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | November 12 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | December 10 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | December 17 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Tue | January 14 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Tue | February 11 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Thu | February 20 | 1 day
SEOAdvanced
Manchester
£499 +VAT
Thu | March 12 | 1 day
SEOAdvanced
The Shard, London
£499 +VAT
Our facilities
Trainers

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at The Shard in London, or Manchester. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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5
Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5
Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5
They certainly know the digital world

Very useful insights that have paid off time and time again since the course.