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Subscription Marketing


What does it take to make a subscription successful? Find out on our course as we provide a solid base to help make your subscriptions successful.

£499
ex VAT

From Netflix to Amazon, Graze to News UK, subscriptions are now key to steady revenue. Learn how to successfully market yours with Jellyfish.

Subscription marketing has evolved from what was a primarily a print based commodity into an essential digital component in many of the world’s largest commercial strategies.

During this one day course we’ll teach you vital steps in how to approach subscription marketing, how to position your subscription and how to reduce churn.

We’ll cover the importance of segmenting your customers and understanding their lifetime value as well as subscription cycles.

We’ll show you how to create a pricing strategy to gain new customers and identify ways that you can use content to retain them. At the end of the day, you’ll come away with invaluable subscription marketing skills that you can put in to practice straight away.

Subscription MarketingStandard1 day Classroom Course

Our course will help you gain a better understanding of the importance of segmenting your customers and their lifetime value. You will have a clearer insight into pricing, what works and what doesn’t, and finally, how to implement successful subscription campaigns.

At the end of the day, you’ll come away with invaluable subscription marketing knowledge that you can put into practice straight away.

What will I learn?
Upon completion of the course you’ll have gained the skills to:
  • Categorise your subscription base in a way that improves marketing effectiveness
  • Accurately report on marketing campaigns and better justify marketing spend
  • Understand what makes subscriptions profitable and how best to market them
  • Develop effective and targeted content that engages subscribers
  • Define churn for your company and implement strategy to reduce churning subscribers
Why should I take this course?
Our Subscription Marketing course is open to marketers who are starting out in subscriptions or already work in a subscription based company and are responsible for marketing the product/service or thinking of launching a subscription product.
Course Overview
Introduction to Subscription Marketing
  • What is subscription marketing?
  • Advantages to subscription marketing
  • What drives profitable subscriptions?
  • Downside of subscriptions
  • Life cycle of a subscriber
  • How to categorise subscribers and structure your customer base
  • What is life time value?
  • How to calculate life time value
  • How to manage cost of acquisition vs. ROI
Paying for Subscriptions
  • Payment types
  • Repeat billing
  • Special offers and promotions
  • How to sell subscriptions
Content and Engagement
  • Content strategy and scheduling
  • Media consumption and devices
  • Automation and personalisation
  • Building relationships and engagement
Managing Churn and Extending the Life Cycle
  • Introduction to churn
  • How should you define churn?
  • Types of churn
  • Reasons people cancel
  • Building loyalty and rewards
  • Advocacy
Full Day£499 ex VAT
Upcoming CoursesView all
Mon | Jul 24 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Mon | Aug 21 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Mon | Sep 25 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Mon | Oct 23 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Thu | Nov 23 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Wed | Dec 20 | 1 day
Subscription Marketing Standard
The Shard, London
£499 +VAT
Our facilities

Trainers

Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.

Facilities

Jellyfish have first class training facilities. Our regular venues include our flagship training centre located at the Shard in London, and the Jellyfish agency offices in Brighton and Reigate.

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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