From Netflix to Amazon, Graze to News UK, subscriptions are now key to steady revenue. Learn how to successfully market yours with Jellyfish.
Subscription marketing has evolved from what was a primarily a print based commodity into an essential digital component in many of the world’s largest commercial strategies.
During this one day course we’ll teach you vital steps in how to approach subscription marketing, how to position your subscription and how to reduce churn.
We’ll cover the importance of segmenting your customers and understanding their lifetime value as well as subscription cycles.
We’ll show you how to create a pricing strategy to gain new customers and identify ways that you can use content to retain them. At the end of the day, you’ll come away with invaluable subscription marketing skills that you can put in to practice straight away.
Subscription Marketing Standard1 day Classroom Course
Subscription MarketingStandard1 day Classroom Course
Our course will help you gain a better understanding of the importance of segmenting your customers and their lifetime value. You will have a clearer insight into pricing, what works and what doesn’t, and finally, how to implement successful subscription campaigns.
At the end of the day, you’ll come away with invaluable subscription marketing knowledge that you can put into practice straight away.
What will I learn?
Upon completion of the course you’ll have gained the skills to:
Categorise your subscription base in a way that improves marketing effectiveness
Accurately report on marketing campaigns and better justify marketing spend
Understand what makes subscriptions profitable and how best to market them
Develop effective and targeted content that engages subscribers
Define churn for your company and implement strategy to reduce churning subscribers
Why should I take this course?
Our Subscription Marketing course is open to marketers who are starting out in subscriptions or already work in a subscription based company and are responsible for marketing the product/service or thinking of launching a subscription product.
Introduction to Subscription Marketing
What is subscription marketing?
Advantages to subscription marketing
What drives profitable subscriptions?
Downside of subscriptions
Life cycle of a subscriber
How to categorise subscribers and structure your customer base