During the strategy phase, we work with you to agree on the strategy for the experience, establishing a definition and set of experience principles we want to achieve to inform the design and development process.
The outputs from this phase of work include:
Experience brief
The purpose of the experience is to articulate the vision for the user experience. Just as a project brief helps you get a shared vision of the overall project goals, an experience brief helps us get a shared vision of the personality and essence of the user experience.
Experience principles
Experience principles are a set of phrases designed to help guide design decisions throughout the design process. Like personas, they help frame the design challenge.
